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About Our Company
Background
The Frith archive was founded in 1860 and contains over 365,000 photographs of some 7,000 towns and villages throughout Britain. Taken between 1860 and 1970 these form a topographical record of Britain without equal and is recognised as the only photographic collection of national importance remaining in private hands.
Whilst some of the photographs are undoubtedly artistically outstanding, the real value of the archive lies in its personal relevance for anyone with connections to the British Isles.
Why people like and buy Frith products
At its most effective Frith offers a photograph of your home town; where you were born; went to school or college; were married; owned your first home; went on holiday etc. - photographs of the places that bring back specific memories for you, your friends or family.
With this connection with a Frith photograph, the appeal is extremely strong, and very specific. This leads to high sales conversion rates and superb customer satisfaction levels.
In practical terms we offer customers the chance to buy photographs that remind them of their roots. This roots concept is a powerful marketing tool that is relevant to all sectors of society and all demographic groups.
Partnering opportunities
We do not syndicate our content and do not charge for access to our content, but instead create revenue sharing partnerships. Our interest lies solely in the sales potential of our images to our partners & users. This model allows us to provide real added-value to our partners' sites and their visitors, whilst helping to generate significant e-commerce revenue.
For further information on partnership opportunities, click to visit our pages on Partners & Affiliates.
Retail trade opportunities
With so many gift retailers offering the same products from the same national brands, it is hardly surprising that retailers are always trying to source something a little special – ideally, their own exclusive products, with low minimum orders, and priced competitively.
At Frith this is precisely what we offer you. We may be a national brand, but our approach is local. We are now offering retailers a growing range of beautifully designed and packaged localised gift products. Our 'nostalgia' concept is thoroughly tried and tested (Frith photographs have been a popular souvenir item since 1860), and our localised gift products have a proven track record of high volume sales.
The extensive Frith gift retail range is all backed up with a colourful and attractive range of point of sale material, and a high level of customer service.
For further information on how you can capitalise on the growing nostalgia market, visit our Retail Trade resource pages.