Aberystwyth, The Promenade 1964
This image is a coloured postcard: These coloured postcards were produced by the Frith company in the 1950s and 60s, in the earliest days of coloured postcard production, and were printed using a process called collo-colour. Although the results look quite basic to modern eyes, used to the wonders of the modern printing process, these postcards have a certain period charm as delightfully nostalgic ephemera items from the not-so-distant past.
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