Coronavirus: Thank you for your continued support in these difficult times. Since our office and factory are in a rural area, our staff travel to work individually by car and we have enough space to maintain social distancing, so in consultation with our staff, we have decided to remain open for business unless government policy changes.
We are still able to despatch most of our products, however, the ones listed below (that are made by other manufacturers) will not be available for a while.

Tableware (Coasters & Placemats) and Wallpaper.

Our despatch times are normal, but Royal Mail & Parcelforce delivery times are varying depending on location - some parcels arrive next day and others are taking up to 10 days, which we have no control over.

We will update this message as anything changes.
About Francis Frith and our Company

The Postcard Years

"Having a wonderful time - Wish you were here...!""

Barry Island, Donkey Rides 1910, 62563x
Barry Island, Donkey Rides 1910, 62563x.

After Francis Frith’s death in 1898 his photographic record of Britain was continued into the 20th century by his sons and later a grandson. However, by 1902 the Post Office approved the use of postcards with a divided back so that the address and message could be on one face and a full-size illustration on the other. F Frith & Co were in the vanguard of postcard development, and from then on the company became postcard publishers, the introduction of which greatly increased the demand for photographs of scenic views, street scenes and architectural subjects. It is this production for which F Frith & Co is most commonly remembered nowadays; for much of the 20th century the Frith company was the market leader in this field.

A photographer’s small beach booth can be seen in the background, right, of this view – probably belonging to the photographer who took this shot.

Donkeys on the Sands 1906, 54759t
Donkeys on the Sands 1906, 54759t.
A Frith photographer in the Village of Tandridge 1907, 57972x.
A Frith photographer in the Village of Tandridge 1907, 57972x.
A Frith photographer at Work on St Peter’s Hill, Caversham 1908, 59971x.
A Frith photographer at work on St Peter’s Hill, Caversham 1908, 59971x.
“Frith’s Postcards for sale here!” Women outside the Post Office, Askrigg 1911, 63469x.
“Frith’s Postcards for sale here!”
Women outside the Post Office, Askrigg 1911, 63469x.
“Frith’s Postcards for sale here!” A Shop in East Gate, Totnes 1928, 80999x.
“Frith’s Postcards for sale here!”
A Shop in East Gate, Totnes 1928, 80999x.

By 1939 there was no one in the Frith family in a position to run the business, so Arthur Frederick Sergeant joined F Frith & Co as its managing director. He had a wealth of experience in the business, having started his own Lilywhite postcard company which he ran for many years before joining the Raphael Tuck postcard company as its managing director. After the Second World War Mr A F Sergeant was joined in the business by his two sons, Frederick and Trevor; they in turn became managing directors of the company on their father’s death in 1959 and continued to run it successfully.

Frith postcard displays c1955
A Frith postcard display stand, postcard holder and dispenser from the 1950s and 60s.
‘Your friends expect a postcard - insert 2/- and get the best.'
“Dovedale, Composite Postcard c1955, D145001.
Dovedale, Composite Postcard c1955, D145001.
Caister-on-sea, Fun at the Holiday Camp c1955, C450025p.
Caister-on-sea, Fun at the Holiday Camp c1955, C450025p.
Cromer, Family at the Telescope c1955, C192038x.
Cromer, Family at the Telescope c1955, C192038x.
“Merthyr Tydfil, Upper High Street c1955, M118012T.
Merthyr Tydfil, Upper High Street c1955, M118012T.
Dunstable, Broadwalk c1965, D69056.
Dunstable, The Broadwalk c1965, D69056.
Silecroft, The Railway Station c1955, S657018.
Silecroft, The Railway Station c1955, S657018.

This view shows an unbelievably empty stretch of the M1 motorway soon after it was opened on November 9th 1959. Many people found it something of a culture shock; the six glistening lanes of asphalt were viewed as a tourist attraction, and crowds of sightseers flocked to admire them on the Sunday after the opening – some of them even picnicked on the approach roads!

Newport Pagnell, M1 Motorway c1960, N62057.
Newport Pagnell, M1 Motorway c1960, N62057.

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