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  4. New Brighton, Victoria Gardens, Pier And Promenade c.1915

New Brighton, Victoria Gardens, Pier And Promenade c.1915
Photo ref: 48659A
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Photo ref: 48659A
Photo of New Brighton, Victoria Gardens, Pier And Promenade c.1915
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More about this scene

The Victoria Gardens, seen here soon after they were opened by Lord Derby in 1913, were built on the site of the infamous 'Ham and Egg Parade', which had gained a scandalous reputation for rowdiness, vulgarity, insobriety and prostitution. By ridding itself of this embarrassing eyesore and replacing it with this green oasis, New Brighton was hoping to attract the sort of visitor that it had initially envisaged would come to the resort.

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A Selection of Memories from New Brighton

For many years now, we've been inviting visitors to our website to add their own memories to share their experiences of life as it was, prompted by the photographs in our archive. Here are some from New Brighton

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If this has sparked a memory, why not share it here?

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Good Old Days
Good old days. My husband, used to go to the Tower Ballroom and the Empress Club on Saturday nights. Anybody have any memories of the Tower in those days? Although I cannot remember any names from those days, if anybody went to the Empress or Tower - would love to hear from you.
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Added 29 May 2012

The Fairground And Tower
I remember well the fairground with all the rides that did their best to make you sick after the hotdogs and the candyfloss. Who got a kiss in the ghost train or at least a cuddle from their girlfriend? Everywhere the smell of food and the constant music playing so loud. I remember the 'Tower' which was destroyed by fire in 1969.
New Brighton, the Front c1960
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Added 27 May 2012

Innocent Happiness
I was born just after the Second World War and like many people came from a fairly poor working class background. I was, however, blessed in many areas of my life and one of them was having an aunt who lived at 8 Hamilon Square, Birkenhead. It was an insurance building and she lived in the basement and was employed as a cleaner. We visited her every year and explored the Wirral. They were such happy times. ...see more
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Added 23 July 2009

More about Image Optimisation

All our photos are printed as optimised versions of their originals, this process can take anything from 15 minutes to several hours. This ensures that the product you get shows the true quality that Frith photos are renowned for.

Example of image retouching:

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Genealogy & Research Images

Despite over 20 years’ work on the archive, these scans have still not been individually checked and may prove to be damaged, faded, or not of sufficient quality to ever be offered in our full product range. However, if you would particularly like to buy one of these please get in touch quoting the Frith negative number,(s) the town name and size of print you would like to buy. On receipt of your enquiry our archivist will check the scan and advise you if the quality is good enough.

What is an Album?

An album is a way to save a selection of Frith photos, maps and memories that are of interest to you.

Creating an Album enables you to make short lists and then make a final selection from the album. In particular it makes ordering things like calendars much easier - simply create an Album of the 12 photos you like and then use the Album when placng your order - our order process will give you this option.

You can create as many Albums as you want, so perhaps make one for your hometown, where you live now, where your parents live now etc.