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  4. Ashby De La Zouch, Market Street c.1965

Ashby De La Zouch, Market Street c.1965
Photo ref: A212020
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Photo ref: A212020
Photo of Ashby De La Zouch, Market Street c.1965
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More about this scene

Prominent on this main road was Rushton's poultry shop on the left. At Christmas especially, rows of pheasants, rabbits and hares hung here, along with other game, poultry and fish. Its wide choice of eggs, cheeses and seasonal accompaniments ensured a brisk trade. Sad to say, after over 140 years, Rushton's has now ceased trading. Likewise, with other shops in this view, businesses have changed.

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A Selection of Memories from Ashby-de-la-Zouch

For many years now, we've been inviting visitors to our website to add their own memories to share their experiences of life as it was, prompted by the photographs in our archive. Here are some from Ashby-de-la-Zouch

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If this has sparked a memory, why not share it here?

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Ivanhoe School
Form 1a 1958 to 1962
Ashby de la Zouch, Ivanhoe School c1960
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Added 20 January 2014

Dungeons And Dragons
The ruins of Ashby Castle also hold memories. Some are of sitting at school, gazing morosely out of the window while well-intentioned teachers attempted to impart the joys of adding up using letters. At the ripe old age of 10, I felt that algebra was an unreasonable confusion of reading letters and understanding mathematics to make incomprehensible jumble of otherwise meaningful ciphers. Another reason ...see more
Ashby de la Zouch, Castle from St Helen's Church c1965
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Added 18 December 2012

Christmas Is Coming
Still on my travels on Memory Lane I browsed past St Helens. This was always a place of seasonal visits: Christmas, Easter and Harvest Festival. I must admit that Easter visits do not live long in my memory, and Harvest Festival seemed to be an exercise in pyramids of tins of things your mum didn’t need urgently. The Mayans would have been proud of our ironically, heathen ziggurats of Spam, tuna, ...see more
Ashby de la Zouch, St Helen's Church c1955
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Added 18 December 2012

Statutory Swingin'
As a young lad in the “swingin 60’s”, the swingin’ rather passed me by … and no regrets there. But the word puts me in mind of the swinging we did do. Just down the lane from Allsopp’s garage – the hallowed source of petrol sold in gallons for shillings and pennies, and Shell’s collectibles such as Roman coins and football cards, was a playground and sports field. This playground was inevitable site of ...see more
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Added 14 December 2012

More about Image Optimisation

All our photos are printed as optimised versions of their originals, this process can take anything from 15 minutes to several hours. This ensures that the product you get shows the true quality that Frith photos are renowned for.

Example of image retouching:

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Genealogy & Research Images

Despite over 20 years’ work on the archive, these scans have still not been individually checked and may prove to be damaged, faded, or not of sufficient quality to ever be offered in our full product range. However, if you would particularly like to buy one of these please get in touch quoting the Frith negative number,(s) the town name and size of print you would like to buy. On receipt of your enquiry our archivist will check the scan and advise you if the quality is good enough.

What is an Album?

An album is a way to save a selection of Frith photos, maps and memories that are of interest to you.

Creating an Album enables you to make short lists and then make a final selection from the album. In particular it makes ordering things like calendars much easier - simply create an Album of the 12 photos you like and then use the Album when placng your order - our order process will give you this option.

You can create as many Albums as you want, so perhaps make one for your hometown, where you live now, where your parents live now etc.