Loughborough, Alan Moss Road c.1955
Photo ref:
L197036X

More about this scene
Bastert was capable of acts of considerable kindness. Finding that one employee was walking ten miles to work due to money problems, Bastert paid the man's train fare. The Morris family lived locally and arranged parties there for all their employees. Cricket matches, sports of all kinds, dancing and a band concert were only some of these occasions. As many as 1,500 people - employees, their wives and children - were invited to these occasions. Barrels of ale, roast beef and cakes were provided, with the Morris family helping to serve the guests. By 1910 Morris cranes were in use all over the world. The catalogue for its products ran to almost 500 pages. Cranes of up to 50 tons were produced. In the years before the outbreak of war in 1914 and during the war itself the company's products were in great demand. The company also built up an important connection with Loughborough College School, the link between practical technology and education being a strong thread running through the story of Loughborough. This association between factory and school produced a supply of reliable recruitment for the company and a training ground for the engineers of the future.
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A Selection of Memories from Loughborough
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