The camp shop stocks all the essentials for holidaymakers' chalets including milk, newspapers, bread and tins of food.

Staff and holidaymakers put on a great show at Wick Ferry Holiday Camp c1955, which was bought by Fred Pontin in 1962.

A least three generations of holidaymakers and a dog try their luck on the putting green at Beacholme Holiday Camp in Humberston.

Holiday chalets were an important part of the holiday scene when this view of a camp on the north bay was taken. Small buildings with spartan facilities provided an inexpensive holiday for many people for whom even staying in a boarding house or hotel was beyond their financial reach.

Swalecliffe is two miles east of Whitstable and a popular area for holidaymakers. Here campers queue up at the camp shop for their daily newspaper, milk, bread and so on. Three other campers enjoy the pleasure of riding a four-wheeled cycle.

Hopton is a diminutive village resort on the A12 just south of Great Yarmouth. Here holiday makers could enjoy the quiet attractions of the 'Constitutional Holiday Camp' well away from the bustle and bright lights of its noisier and bigger neighbour. Every effort has been made to intensify the holiday atmosphere: there are 'cabin' style chalets daubed with bright colours, rustic seats, flower-bedded lawns and plenty of beach space.

The 'Holiday Camps Express' ran from London to Caister and the other Norfolk holiday camps at California, Scratby and Hemsby every Saturday in summer from 1934 to 1938, and again from 1948 to 1958. The new arrivals all look very happy!